✓ Your call is confirmed.  Calendar invite + Google Meet link sent to your email.

CONFIRMED · APRIL PROFIT-FIT CALL

You're booked. Here's what happens next.

Your call is confirmed. While you're here, take 3 minutes to read this — it'll make our 30 minutes 10× more useful.

WHAT TO EXPECT

Here's exactly how the 30 minutes will go

10 min

Your firm — the context

I'll ask you a few quick questions about your firm: your practice area, your current marketing setup, what's working, what's not, what your typical client looks like, and what you'd want to change in the next 90 days. No interrogation — just enough context to make the rest of the call useful.

10 min

The pilot, tailored to you

I'll walk you through exactly what the 30-day pilot would look like for your specific firm: the funnel structure, the Meta ad creative direction, the targeting, the qualification questions, the timeline, the realistic numbers, and the cost breakdown. I'll share screen and show you real examples from law firms in similar practice areas.

10 min

Your questions — and the honest answer

You ask anything. If it's a fit and you want to move forward, I'll send a simple agreement after the call (one page, no fine print). If it's not a fit — wrong practice area, wrong firm size, wrong timing — I'll tell you straight and we both move on with no awkwardness.

IF WE WORK TOGETHER

Here's exactly what you get in the 30-day pilot

No vague deliverables. Every line below is something you'll see, use, or own at the end of the pilot.

THE 30-DAY PILOT

The Helsinki Law Firm Booking System

A complete client acquisition system, built for your specific practice area, launched in 7–10 days, optimized over 30 days, and yours to keep regardless of what you decide at day 30.

01

Custom landing page

Built for your specific offer, fee structure, and brand. Mobile-optimized. Designed to convert visitors.

02

Meta ad campaign

Facebook + Instagram. Targeting-strategized reative copy, daily optimization, full reporting.

03

Booking funnel + qualification

Video sales letter on the landing page to clarify your offer, qualification criteria before calendar booking, automated email reminders.

04

5-email follow-up sequence

For prospects who don't book immediately, automated email follow-up sequence

05

Reporting dashboard

Ad spend, bookings, show rate, lead quality.

06

Weekly 60-min review call

4 calls over 30 days to optimize what's working and adjust what isn't.

Target Outcome

WHAT WE'RE BUILDING TOWARD

15-25

QUALIFIED CONSULTATIONS IN 30 DAYS


SETUP FEE

€1,500

One-time payment/50% upfront

AD BUDGET

€700-€1,500/mo

You control it directly on Meta account

PLATFORM FEE

€60/mo

Booking + Automation

PRE-HANDLED QUESTIONS

The things every attorney asks before the call

How is this different from what an SEO or Google Ads agency would do?

SEO and Google Ads agencies optimize for traffic and clicks. I optimize for booked, qualified consultations on your calendar. The whole funnel — landing page, ads, qualification, follow-up — is designed around one outcome: a real meeting with a real prospect. Not impressions. Not clicks. Bookings. The reporting reflects this — you see pipeline, not vanity metrics.

Will this make my firm look unprofessional?

No — and this is the most common worry I hear from Helsinki attorneys. The funnel is designed to feel like a serious, professional intake process. The qualification step actually makes your firm look more selective, not less. Clients who go through it tend to take you more seriously, not less. We work in your brand colors, your tone, and your language.

What if Meta ads don't work for my practice area?

On our call, I'll tell you straight. Family law, immigration, personal injury, criminal defense, debt restructuring, estate planning, consumer disputes — these all work very well on Meta because the audience is on the platform and the emotional intent is clear. Large M&A, complex corporate work, tax-heavy advisory — these don't. Those clients aren't found this way. I'll be honest about which category you're in.

What's the catch with no retainer?

I'm running pilots specifically because I'm building case studies in the Helsinki market. The tradeoff is clear — you get a much lower-cost, lower-commitment pilot, and I get the data and testimonials I need. After the pilot, if it works, we move to a normal monthly arrangement at standard rates. If it doesn't, we part ways with no hard feelings.

What if I'm not happy at day 30?

You walk away. No contract, no penalties. Keep your landing page, keep your funnel, keep your data, keep the booking system. The setup fee is non-refundable because it covers real build work, but you owe nothing beyond it. The whole point of structuring it this way is to remove the risk for you.

How fast can we start?

If we agree on the call, I can start building the booking funnel and create ad creative copies immediately. Most pilots are live with ads running within 3 business days of the agreement. The first booked consultations usually start landing in days 4–10.

Do you work with firms outside Helsinki?

Yes — Espoo, Vantaa, Tampere, Turku, and all over Finland. The system works the same way regardless of city. The reason I emphasize Helsinki is because I'm based here and prefer in-person meetings when possible, but it's not a requirement.

BEFORE OUR CALL

5 minutes of prep · 10× better call

You don't need to bring documents or prepare a presentation. Just have rough answers to these three questions in your head before we hop on:

1

  1. Your average client value. Per case or per year — whichever is more natural for your practice area.

2

  1. How many new clients you've added in the last 3 months. A rough number is fine.

3

  1. What you'd do with 5 extra qualified consultations next week. Do you have the capacity to handle them? Would you be selective?

Helsinki-based GTM & RevOps agency building client acquisition systems for law firms using Booking funnels, Meta ads, AI automation platforms

CONTACT

sajin@plentyofsales.com

+358 45 856 1177

Sturenkatu 26 LT36, 00510 Helsinki Finland


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